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Group your links with Linktree and let your followers reach your key pages and profiles from a single address.

Do you have an Instagram profile for your business? You probably already know the link feature in your bio. With it, you can choose exactly which page to direct users to—it could be your online store, size guide, contact form, or a special offer. You can really send your visitors to any page you want.
But if you know this feature, you’ve probably also wished you could link to several pages. Maybe you have multiple promotions running at once or you’re boosting time-limited campaigns. Would you also like to link to your Facebook, LinkedIn, or Snapchat?
The problem is you always have to remember to update the link in your bio for each campaign, or change it back when an offer ends.
Managing multiple links is complicated if you have to do it manually every time.
That’s why I want to share a little trick to make your Instagram day-to-day easier.
Linktree is a platform that connects your followers to your whole online world—not just one page at a time. You can create a form with all the links you want to show your clients. Quick and easy.
You might think: “Hmm, that sounds like more work.” But I assure you, once you set up your Linktree, you’ll never have to update, edit, or remove links in Instagram again. As Linktree itself says: “The only link you need.”
With these 5 simple steps, you can update your Instagram bio in 10 minutes. Ready to try? Follow the step-by-step below.
Create a free account with your email, username, and password here. You’ll get a confirmation email. After confirming, enter your business name and choose up to 3 categories that fit your company.

Once your profile is created, the fun part: build the form with the links you want. Click “Add New Link.” Here you can type your URL and give it a name. On the right, you’ll see a preview. To add more links, just keep clicking “Add New Link.” If you change your mind about any, click the trash can to delete, or move the button to the left to hide but keep it in the form.

When your links are ready, you can change the form’s look to fit your brand. Click on “Appearance” (top left). There you can upload your logo, add a short business description, set your username, and change the form color. 
Almost there! If you want to add your Facebook, LinkedIn, Twitter links, contact email, and more, do it in Settings (also top left). Your networks will show as icons at the bottom of the form. 
Just one step left: copy your Linktree link and paste it in your Instagram Bio. Top right you’ll see the option to copy the link, ready to use.
And that’s it! Easy, right?
Your clients will now see a single link in your bio taking them to all your important pages. This is how your link and form might look on Instagram:

Have questions, or want to quickly create a business profile on Instagram?
You can read my colleague Jannick’s guide here.
If you prefer, contact us directly here. We’re always ready to help.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.